| Something we've been hearing quite a bit recently from web
site owners, designers, and managers is that they can no longer afford to "fly
blind" when they launch a redesign project. So Cognetics is removing the blinders. With
our new RapidReview, you can be confident that the changes you are going to make to your
web site will lead to the improvements you need before you commit to spending tens
or even hundreds of thousands of dollars on redesign and development.
Here's how it works:
Site Vision Questionnaire
You'll receive a thorough Site Vision questionnaire that will provide us with the
information we need to conduct the RapidReview so that our report is informative and
actionable. It should take you no longer than one hour to complete the questionnaire.
How can we be sure we're getting all the info we need? Over years of conducting full
usability heuristic reviews, we've learned which questions (and answers) lead to valuable
information. Once we've analyzed your responses thoroughly, we will hold a one-hour
kickoff session by phone to make sure our understanding of your vision is clear and
correct.
Three Reviews in One
The RapidReview is really three separate expert reviews, each of which focuses on
factors that are critical to your success:
- The first review is an evaluation against standard rules for usability. The
purpose of this review is to discover the most significant usability issues. This review
also points to factors that may make your site inaccessible to visitors with disabilities.
- The second review will be conducted by the same reviewer in light of your business
goals. The purpose of this review is to identify areas where the user interface works
against you by putting the visitors' experiences at odds with business goals.
- The third review will be conducted by a second reviewer. This reviewer, who will not be
familiar with your business goals, will attempt to perform two common tasks (as described
by you in the Site Vision questionnaire). The purpose of this review is to gain a clear
understanding of the obstacles visitors encounter when attempting to perform tasks
on the site.
Use Your RapidReview With Confidence
One calendar week after the kickoff, we will present your RapidReview report to you.
The RapidReview report pulls together the three reviews into one comprehensive document.
Your report will include:
- Screen shots of 5-10 pages with callouts identifying significant issues
- A summary of the major problems we find
- Suggestions for how to correct the problems that most need to be fixed
Whether you've already secured a budget for fixing your site's design, or you're still
lobbying to get the buy-in you need, you can use your RapidReview with the confidence
Cognetics has been affording clients since 1982. In fact, every RapidReview will be
supervised by one of our three Principal Consultants. Now there's no need (or excuse) for
spending thousands upon thousands of dollars without knowing whether or not the
expenditure will help.
Introductory Offer
Because RapidReview is a new program and we want to make sure it succeeds, we are
offering the complete RapidReview for just $5,000. That's much less than our
typical heuristics review, and a small fraction of what many organizations have already
wasted by redesigning their web sites without the benefit of a RapidReview. Availability
of this introductory offer will be dictated by demand, so don't delay. Let's get started
with your RapidReview today.
Getting Started
Send a brief message about your project with your contact information to larak@cognetics.com. A Cognetics representative will
contact you within two business days to get you started. |
