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The L.U.C.I.D. Computing Movement
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The L.U.C.I.D. Computing Movement has been formed to fight for software usability. The word lucid means "clear" and "easy-to-understand." We want to humanize the design of software. In doing so we will save industry billions of dollars, we will create new markets for computer products and increase our national well-being.
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Because it matters...There is an ugly secret in the software industry and it's time we faced it. With all the potential that computing has brought to society, using a computer is often a painful, frustrating experience. Mitch Kapor, founder of Lotus, says "the lack of usability of software and poor design of programs is the secret shame of the industry."

The lack of attention to good software design is costing corporations $80 billion dollars a year, according to the Standish Group. Research by Professor Thomas K. Landauer suggests that the quality of software may be depressing national growth by 3-4%. And, if we care, it is making millions of people miserable.

The Gartner Group has characterized the state of software development as chaos. 25% of software development efforts fail outright. Another 60% produce a sub-standard product. In what other industry would we tolerate such inefficiency? Imagine if 25% of all bridges fell down or 25% of airplanes crashed.

We must solve this problem.

There has been a lot of publicity about the "year 2000 problem." We would like to propose a Year 2000 Opportunity. By the Year 2000 our goals are to:

  • Improve the usability of software by at least 50%
  • Increase the number of users who say they fell confident about working with computers from 30% to 80%.
  • Reduce the waste due to design chaos in the software industry by $40 billion dollars a year.

We know how to solve this problem. Software usability professionals have developed techniques for user-centered design. The core of our program is to encourage all software developers to user-centered design techniques. We call on the Federal Government to make user-centered design a requirement in all federal software contracts. We call on the National Science Foundation to sponsor research into how people interact with computers and how we can reduce barriers to use. We call on software developers to take this issue seriously and bring user-centered design to all products. And we will help business get access to the resources they need to organize user-centered development.

We want users to feel confident about their mastery of computers. We will set goals for computer competence and will work to bring instructional resources to consumers and business to raise the level of user competence.

Join Us

We want to help both business and users by educating software developers in user-centered design techniques. We want to raise the level of public computer competence by helping users find the resources they need. We want to provide a voice for the users and for usability professionals.

Our program is built around the following elements:

  • Encourage software developers to employ user-centered design methods to all software.
  • Provide a unified consumer voice to software publishers.
  • Work with professional usability associations to conduct outreach programs.
  • Encourage the transfer of academic research to business.
  • Call on the government to require user-centered design in all federal software projects.
  • Call on the government to sponsor research into human-computer interaction.
  • Assist users in raising their level of computer competence.
  • Charlie Kreitzberg
    President, Cognetics Corporation
    Why I Am Launching This War

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