Training Track
Return on Investment (ROI)

Bill Walton, Consultant, Education & Training, ITC Learning, Session Chair

8:30-9:15 Getting the "Bang" out of Technology Investment
Charles Kreitzberg, Ph.D., CEO, Cognetics Corporation, Anne M. Pauker-Kreitzberg, President, Alignment Advantage, Cognetics Corporation

Getting the most out of technology investments is a key competitive advantage. Yet organizations struggle with how to identify, integrate and promote the use of technology solutions that will really pay off. This session will describe a strategic model and practical tactics finance executives can use to understand why technology investments are tough to measure, what are the right questions to ask, and how to assess the Total Value of Technology within the business strategy.