Press Releases:
- Paul S. Hoffman donated his services as an artist to help a local
elementary school celebrate 100 Years of Flight on December 17, 2003.
Cognetics' Artist at Stony Brook
Elementary School (PDF  )
- Anne Pauker-Kreitzberg has been named as a member of The Global
Committee on the Future of OD, sponsored through the Organization Development Network. The
mission of this Committee is to look into the future of the profession and provide
recommendations on how OD practitioners can prepare for future challenges. In confirming
her appointment to the Committee, Chair Ted Nguyen expressed thanks for Anne's commitment
in advancing the field of organization development.
Cognetics’
Pauker-Kreitzberg named to Global Committee on the Future of OD (PDF )
- Anne Pauker-Kreitzberg has been appointed as a Lecturer in the
Department of Management in the Wharton School, University of Pennsylvania. Anne, who
holds a MBA in Management from the New York Institute of Technology, teaches a course in
Human Resource Management.
Cognetics’ Practice Leader Named to
Wharton Faculty (PDF )
- In 1982, Dr. Charles Kreitzberg founded a software design company he
called "Cognetics" – a name he made up while thumbing through a dictionary.
Yet it was only recently that Kreitzberg, a resident of Princeton Junction, learned of
another Cognetics right in his own backyard: West Windsor-Plainsboro’s Thomas Grover
Middle School participates in the New Jersey Talent Network Cognetics program, a statewide
program designed to promote creative problem solving. Read more:
Kids and Grownups Get Creative With
Cognetics (PDF )
- Official press release announcing the merger of Cognetics Corporation and the Pauker
Consulting Group, to form Cognetics' Alignment Advantage practice:
Merger Launches Business-Technology Alignment
Powerhouse (PDF )
Recent Presentations:
- Cognetics was represented in presentations at the Society for Technical Communication's
51st annual conference in Baltimore (http://www.stc.org/51stConf/), May 9-12, 2004. See the session and
workshop descriptions below for more details.
Planning Usability Tests For Maximum
Impact
Scott McDaniel and Laura Snyder
Designing Search Pages
Scott McDaniel
Post-Conference Workshop: Managing
User-Centered Design Projects
Scott McDaniel and Laura Snyder
- Anne Pauker Kreitzberg, President of Cognetics' Alignment Advantage spoke to:
Association for Women in Computing
Northern New Jersey Chapter
May 11, 2004
Livingston, NJ
"Aligning Business, Technology and People"
One of the most pressing challenges facing executives is that of leveraging business
strategy with the right technology that best supports business process and the people who
use it. It sounds straight-forward, but experience shows that it's awfully hard to do.
We explored some of the underlying causes behind this challenge and some tactics for
moving from "vision" to "reality." We focused on how technologists can
diagnose the extent of alignment in their organization or on a project, and what to do to
increase their team's effectiveness.
- AFP (Association of Financial Professionals), 24th
Annual Conference, Orlando Florida, November 2-5, 2003.
Dr. Charles Kreitzberg spoke at the Financial Executives Forum, a
focused, issue-oriented one day event on Nov, 4 2003 created by and for senior-level
Annual Conference attendees. His session was part of an Afternoon Breakout, a
roundtable with Kenneth S. Mar, Treasurer, Gallup Organization. The Breakout was from 1:45
- 3:00 p.m. at The Peabody Orlando on Tuesday, November 4, 2003.
Session Description: Getting the most out of your technology
investment is a key competitive advantage. Yet organizations struggle with how to
identify, integrate and promote solutions that pay off. Gain practical tips about asking
the right questions, understanding why technology investments are tough to measure, and
assessing the total value of technology within the business strategy. Participants are
encouraged to contribute their own practices and successes.
- URISA (Urban and Regional Information Systems Association), 41st Annual Conference, Atlanta
Georgia, October 11-15, 2003.
Anne Pauker-Kreitzberg spoke during the 8:30-10:00 AM session on October
15. Her topic was "Show Me the Money."
Cognetics' Pauker-Kreitzberg
on How to "Show Me the Money" (PDF )
- EXECUTIVE BRIEFING: Achieving Value Through Business-Technology Alignment
The Harvard Business Review just published a provocative article entitled, "IT
Doesn't Matter." We think Information Technology does matter, but it's hard to get
right.
A number of influential business executives joined us on Thursday, July 24, for an
in-depth, interactive discussion of how to get the most value from investments in
technology. Here is a summary of the feedback we got from the participants:
Overall Rating:
4.3 on a 5-point scale
What would you tell other people about this session?
"This session was very worthwhile to help managers
improve relationships within technology departments as well as within the organization as
a whole."
"Excellent! Delivered much more than I expected."
"I received a lot of value and give this Briefing a very high rating."
"The presentations and discussion were very informative and offer many tools to apply
in day-to-day practice."
"The business/IT alignment issues are probably the most important ones we currently
deal with as IT leaders. This session was very informative with regard to understanding
these issues and providing guidelines for future steps."
"I got a great deal of clarity regarding the business/IT ‘duality’ and how
to support business people in effectively managing their IT-related concerns. Also, I
appreciated the discussion of the barriers to change in organizations, which can apply
equally to non-IT-related changes."
"This session was very informative, providing useful tools and a roadmap for
change."
"Come!"
Read the announcement:
EXECUTIVE BRIEFING: Achieving
Value Through Business-Technology Alignment (PDF )
- Charlie Krietzberg and Ann Pauker-Kreitzberg spoke at the 2003 SALT (Society for Applied
Learning Technology) Conference:
2003 Interactive Technologies Conference on Training, Education & Job
Performance Improvement
http://www.salt.org/salt.asp?ss=l&pn=washington
The conference was held on 6-8 August, 2003 at the Ritz-Carlton Hotel in Arlington,
Virginia.
Getting the "Bang" out of Technology Investment
Friday, 8 August, 2003, 8:30 am
Tailoring Search Interfaces for Specialized Uses
Wednesday, 25 June, 2003, 1:30-3:00 PM
Handouts from the session: upa2003-handouts.pdf (PDF )
- Cognetics' Scott McDaniel co-presented two sessions at FedWeb Spring 2003,
a conference designed by and for government web professionals desiring to improve
government e-service delivery.
Designing Search Pages - Strategies and Best Practices
Scott McDaniel, Cognetics Corporation
Michelle McDaniel
Wednesday, May 7, 2003, 1:30-2:30 PM
Providing Your Users with an Effective Search Page - A
Case Study
Louis Drummond, Library of Congress
Scott McDaniel, Cognetics Corporation
Wednesday, May 7, 2003, 2:50-4:00 PM
FedWeb was held at the School of Public Policy Building, George Mason University, on
the Arlington, Virginia Campus.
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